Project Freedom: Stop Human Trafficking

Dakila – Philippine Collective for Modern Heroism, an organization of artists advocating for social consciousness formation through creative platforms, with the support of the Embassy of the Kingdom of the Netherlands and the Department of Justice Inter-Agency Council Against Trafficking (DOJ-IACAT) is launching a campaign against human trafficking and modern day slavery.

Dubbed as Project Freedom, the campaign seeks to raise awareness among the public on human trafficking, and empower advocates and citizens to become watchdogs in their own communities by driving them into action through grassroots involvement and amplified action through mainstream and digital media.

The campaign has already kicked-off in Manila with a “Freedom Ride” led by cyclist and bike enthusiasts. We believe that the involvement of the cycling community in the campaign against human trafficking is crucial in making the people become aware of the importance of knowing the red flags of human trafficking, similar to how cyclists identify road signs in order for them to arrive at its desired destination safely.

For Iloilo, the campaign will be launched on 20 April 2013 (Saturday) with a Freedom Ride. The assembly time is 6:00 A.M. at the Iloilo Provincial Capitol grounds. The ride will start at 7:00 A.M. and will pass through the city’s major thoroughfare and portions of the different districts. The ride will culminate at the same venue by 9:00 A.M. wherein a short program will be held.

The organizing team is anticipating around 100 or more individual biker to join in the launching which will be comprised of bike groups and hobbyists in Iloilo and other provinces in Region VI. A number of bikers from other parts of the country are also expected to join.


It has been said that there are many more slaves today than at any other point in human history. Slavery has taken a modern form in human trafficking. Generations have passed and the trade remains the same: people are bought for the purpose of exploitation.

Human Trafficking can happen even to the best of us. In fact, almost all countries in the world (161 countries) are involved in human trafficking, either as a country of origin, destination, or transit and the Philippines is no exemption. Every year 300,000 – 400,000 Filipinos fall prey to human trafficking in their own country and abroad.

Human Trafficking is a crime against humanity. It affects every community. It violates human rights. It shatters lives and families. It destroys hopes and dreams. Thus, we must do everything to stop it.

Project Freedom is an advocacy campaign to raise awareness among the public on human trafficking , empower advocates and citizens to become watchdogs in their own communities by driving them into action through grassroots involvement and amplified action through mainstream and digital media.

Stop. Look. Listen.

Stop Human Trafficking. Because no person should ever have to live in slavery; because every person deserves to be free; because only when everyone is free can our society truly achieve progress.

By engaging cyclists all over the country as warriors of freedom, the campaign seeks to raise public awareness on human trafficking and call for forces to prevent the practice. Cyclists bearing campaign messages and the human trafficking hotline number printed on their shirts and on flaglets in their bicycle shall ride out in trafficking hotspots and will stop at locations en route to provide information about human trafficking. At specific communities along the route, the freedom warriors shall give presentations to the audience about human trafficking and what they can do to stop it.

We believe that the involvement of the cycling community in the fight against human trafficking is crucial to make people aware of the importance of knowing the red flags of human trafficking like how cyclists are aware of road signs so they can get to where they want to go safely. Their participation in this campaign will help deliver a strong message that there are always options available for people to avoid the “traffick” and get to their destinations.

Look for the Signs. Because it is only by looking that we can begin to see; because signs are prelude to things that might come, are warnings of danger; because only by looking at the signs can we protect ourselves and others from being deceived and hurt.

By utilizing road signs, the campaign aims to inform people about the red flags to watch out for to prevent human trafficking. Campaign messages using road signs are aimed to keep people safe from harm and provide them the right directions. In the same way, people need to look at the signs of human trafficking or else they put themselves in danger. Since human trafficking involves transportation, road signs are important to warn those who might be on the road to being trafficked.

The promise of a good future, of greener pastures, of a better life is always blinding. A lot of times, we choose to ignore the signs of human trafficking because we would rather take a chance for a good future than to never have a chance at it, without knowing that by risking ourselves to being trafficked, those promises will be whisked away and will never come true.

Listen to Stories. Because it is through listening that we can understand each other’s cry for help; because it is through stories that we learn the best lessons; because it is by listening to stories that we can begin to imagine a world beyond what is, a world without slavery.

By imploring the power of stories, the campaign attempts to create connections to the hearts of its audience. Campaign messages shall take the form of stories in communities, media and in a documentary film. The accessibility of information in digital and mass media helps educate the public on issues of human trafficking and empowers them to be more conscious and vigilant to combat human trafficking. At the same time, through music and film, artists are able to tell compelling stories that touch the hearts of their public.

Through stories of other people, of victims and survivors, of those most vulnerable to human trafficking, we are able to reveal the realities of human trafficking and drive people to action through grassroots involvement, digital activism and mass media pressure.

The Freedom Warriors

The price of freedom is eternal vigilance. This is the mission that the Freedom Warriors are set to do. Together, they embark on a journey to end modern day slavery. Utilizing their powers, they call on cyclists, artists, students, women, workers, farmers, government, business and civil society organizations to come together to fight for one cause – Stop Human Trafficking.


Dakila – Philippine Collective for Modern Heroism is an organization of artists, students and young professionals working together to creatively spark social consciousness formation towards social change. Dakila believes that nobility begins in the mind and ends in action; in the power of art to create a strong statement; the force of the collective; the value of the creative form in enriching the Filipino spirit; in putting a stake – giving a bit of yourself- in everything you do; and that anyone can truly be dakila.


For more details please contact:
Dakila – Philippine Collective for Modern Heroism
Unit 3A VS1 Building, 34 Kalayaan Avenue, Quezon City 1101 Philippines
Tel/Fax +632 4354309 | Mobile No. +63915 1780240
E-mail: | Website:

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